THE RESULTS ARE IN!
‘ZUMBA® FITNESS RUSH 90 DAY CHALLENGE’ HELPS FINALISTS SURPASS THEIR FITNESS GOALS
On-Camera Transformations Showcase Real People Achieving Real Results with the Video Game
EDISON, NJ — December 4, 2012 –- Two contest finalists are leading healthier, more active lifestyles courtesy of the Zumba® Fitness Rush video game. Majesco Entertainment Company (NASDAQ: COOL) is proud to share the life-changing results of the ‘Zumba Fitness Rush 90 Day Challenge.’ With a combined weight loss of 79 pounds in only three months, Rush Challenge finalists Shad and Daisy have demonstrated that the Zumba Fitness video games are engaging and effective tools that can help anyone reach their personal fitness goals.
“We started the Rush Challenge with three simple words: Commit, Achieve, Inspire,” said Liz Buckley, General Manager, Zumba Fitness Video Game Franchise, Majesco Entertainment. “Shad and Daisy exemplify what’s possible when you commit yourself to a fitness program. Both not only achieved, but surpassed, their original 90 day weight loss goals, and in turn are inspiring others with their experiences. We design every Zumba video game to provide an exhilarating, effective at-home workout that helps real people like Shad and Daisy realize life-changing results.”
People across the country submitted video entries sharing their personal fitness goals in the Zumba Fitness Rush 90 Day Challenge online contest. The two winning finalists — Shad, a stay-at-home dad from Aurora, Illinois, and Daisy, a Disaster Housing Inspector from Winchester, Virginia — received a “fitness toolkit” that included: a Kinect™ for Xbox 360® bundle, the Zumba Fitness Rush video game, an HTC Radar smartphone, a subscription to Zumba’s lifestyle magazine Z-Life, a customized digital scale and a personal visit from celebrity Zumba instructor Melissa Chiz. After 90 days of working out with the Zumba Fitness Rush video game and making healthier diet choices, Shad lost 52 pounds and Daisy shed 27 pounds!
“I haven’t weighed less than 300 pounds since high school; that was over 10 years ago,” confessed Shad, Rush Challenge finalist. “Zumba Fitness Rush helped make my dream of a healthier weight a reality.”
With more than eight million Zumba Fitness video games sold worldwide, players everywhere are losing themselves in the music with a fun, effective workout that offers “exercise in disguise.” Zumba Fitness Rush, Shad’s and Daisy’s game of choice, invites players to Feel the Rush™ with Kinect for Xbox 360 exclusive content across routines, venues and instructors. Voice commands, online functionality and post-launch downloadable content round out the feature set. This holiday, the newest addition to the hit franchise, Zumba Fitness Core, offers targeted choreography that helps players sculpt and tone their abs through an exhilarating total-body workout. Core features an array of new features including 40 new routines and songs from hot artists like Sean Paul and Enrique Iglesias, 33 international dance styles, nutrition tips, enhanced progress tracking and fitness goals.
The Zumba Fitness video game franchise offers a range of interactive fitness solutions: Zumba Fitness Core on Kinect for Xbox 360 and Wii™, Zumba Fitness Rush on Kinect for Xbox 360, and Zumba Fitness 2 on Wii™ are now available worldwide. For more information about the franchise, please visit ZumbaFitnessGame.com.
ABOUT ZUMBA® FITNESS, LLC
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world — reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 150 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba® class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba® Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
ABOUT MAJESCO ENTERTAINMENT COMPANY
Majesco Entertainment Company is a leading developer and publisher of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™ and NBA Baller Beats™. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at majescoent.com or on Twitter.
Nintendo trademarks and copyrights are properties of Nintendo.
Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.